Steven is a personal & business coach, change agent, mentor, and speaker. He works with a variety of individuals and businesses (for profit and not-for-profit). Steven helps maximize engagement with self, staff, suppliers, and customers to create winning environments all around.

He has worked his coaching magic with and within the following industries: education, manufacturing, professional sales (b2b), retail (b2b & b2c), security, media, and not-for-profit.

As an interest, running dominates his hobby list with 4 x 100 mile finishes and 2 Everestings under his belt. This shows planning, tenacity, and the ability to draw a community of support to achieve personal and professional goals. The magic tricks that make this success work infuse his coaching.

Change is inevitable, and Steven coaches people to give their passions and strengths into the teams and communities as they grow.

As an advert for his appearance on Gino’s spot, he was described like this:

“Extreme sportsman, runner, philanthropist, environmentalist, social responsibility icon & public relations guru have all been used to describe Steven Lancaster. For many years The Herald Christmas Cheer Fund’s Beggar-in-chief, a Rotary Club and BNI chapter president, Steven is synonymous with his not-for-profit adventures and is a long-time charity supporting giant”. ~ Gino’s Spot


Since its inception, amplico offers a value-based service, driven by an ethos of diversity, education, and giving. Coaching may include other specialists to maximize your growth. Diversity in research into the outcomes for your decisions will improve the success rate of your bottom line. See more about how coaching can benefit you on our blog, and specifically this post.

Contact us today to see how we can help you be free to succeed.

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